Since the ‘official’ release of ‘Hook, Line & Sinker’ in late 2015, the release hasn’t had its tour of the UK yet… March will be its time…
I find releasing a record a lengthy and quite draining process. Preparation will have occurred at least a year in advance of release and once it has been released for public consumption, there is still a lot of promotion to be done for tours and reviews etc.
There is no doubt that the world of a musician is changing rapidly. Advancements in technology and how we reach a ‘fanbase’ are ever-changing and I have only just succumbed to using a touch screen phone. This technological Luddite has made peace with the fact that he will never be up to date with technology and staying ‘one step ahead of the game’. There are fantastic ways that the technology we have can link us all across the globe and help us reach and connect with new people (those who read my posts may recall my Latvian super-fan called Monika) and I believe that Facebook and even Twitter has had its time to some degree as a social media platform as they sensor posts and encourage you to pay a fee to reach more people. There is over-saturation and the social media bigwigs realise that.
Even doing a world tour for the Mainstream artists doesn’t have the same gravitas as it once did, streamed concerts and uploads onto Youtube kill any kind of anticipation and mystique of set list and arrangement.
But for the DIY artist, I believe a ‘back to basis’ route is possibly the simplest and most effective way of creating a buzz in your area for a tour. The March UK / Ireland tour will be in England / Northern Ireland / Ireland with a couple of gigs in Yorkshire and none in the south of England. (That’s in September). As musicians (and promoters) we don’t often get out as much as we’d like to shows but it is very important. Not only to support your scene, pick up new ideas, influences and of course, if you don’t attend your friends’ shows, how can you blame them for not attending yours? In a DIY scene there has to be give and take. It is that simple.
Me and Tim Holehouse will be starting the short 11 day run of shows in ‘home town’ Huddersfield. ‘Home town’ shows are something I have a love/hate relationship with because as a touring artist, I don’t believe that the place where I decide to pay rent is the place where I garner a baying audience who ”Just can’t get enough” to quote an 80’s Synth-Pop band. Also if the place you decide to call ‘home’ has little or no scene, performing a ‘home town’ show isn’t likely to be worthwhile. Musicians will often use their ‘home town’ to end or start a tour to create a buzz and can often guarantee a sizeable crowd. Luckily Huddersfield has a number of venues where original music can get well attended and there is a healthy alternative scene, but as will all scenes, it can be fragmented and the dots haven’t joined up yet so to speak. Nothing is guaranteed.
I haven’t performed in Huddersfield for nearly a year as I knew that it would be my first show since the release (preparation a year in advance) and I’ve enlisted Kieran O’Malley and Karl Senior for duties on Cajon and Violin to create more of a ‘show’. Support will be Satteli, a Alpine melody duo from Holmfirth. As for the shows that are out of my physical reach, posters, flyers, social media and word of mouth have to be the way of spreading the word.
There is still a lot of preparation for this show (a video release and press coverage planned) and whilst that isn’t ‘back to basics’, making appearances at shows to spread the word, obligatory posters and flyers etc will play their part. I hope the preparation will pay off!
HUDDERSFIELD @ Small Seeds (formerly Bar 122) 8pm doors – £5/4 entry OTD
UK /EIRE TOUR INFO: https://www.facebook.com/events/481914091989124/
Tim Holehouse: http://www.timholehouse.com